What's included in STO Marketing?
Basic Essentials For Your STO
STO landing page, STO whitepaper, and other essential marketing collaterals as part of the STO marketing services.
Press Pitch & PR
A well-written Press release that addresses all the key points about your security token offering is drafted and sent to all major cryptocurrency publications.
We help you gain community traction through various community engagement strategies well ahead of the STO. This helps build your Token brand.
The Community and Investors would look at a Founder / CEO's profile before investing in your STO, we help build the reputation of your Cryptocurrency.
Through our partner STO and ICO listing platforms, we get your security tokens listed and rated well ahead of the token offering event.
We run paid ad campaigns for your Security tokens on Cryptocurrency related magazines and platforms.
Why should you choose this STO Marketing Program?
BE SEEN BY INVESTORS
Reach Investors and backers faster.
Though ICOs are a great way to raise funds for bringing an idea to life, there were some concerns about bad actors who devised Pump and dump schemes which reduced the trust among ICOs in the crypto community. That's when Security Tokens come into the picture. Security tokens are backed by real-life assets that are considered as valuable according to the U.S Securities and Exchange Commission. They minimize the risk and uncertainty factor to a greater extent.
For the above-mentioned reasons, new age investors are actively looking out to invest in Security Tokens. That's the crowd we are going to help you reach out to. Placing your Security Token where it needs to be seen.
Questions? Shoot a mail to: firstname.lastname@example.org
HOW TO MARKET SECURITY TOKENS?
Having said that Security Tokens are legit, how do you reach out to potential investors who back them? how do you market your Security Token (STO) to the right crowd?
These are some of the questions you may have on your mind. Though most of the marketing activities done for an ICO are common, there are a few best practices that need to be followed while marketing an STO. ICOs don't have the concept of dividend, equity etc. There are various mechanisms involved in the security token and the market strategy should cover all those aspects. Right from helping you analyze the market data for your idea, Howey Test assessment, Whetting the business plan and preparing a pitch deck to submit to the invest.
Here are the steps that involve marketing a Security Token Offering
STEP 1: Market study
The market study involves a thorough understanding of your idea, identifying the business categories that apply, competitor analysis, market scope, and dividend projections. This is the fundamental and important step in marketing your Security token, without it targetting the right bunch of investors becomes difficult.
STEP 2: Whitepaper Drafting & Executive Pitch deck
An elaborate whitepaper is drafted furnishing all the details and market metrics related to the Security Token and detailing your idea behind it. Further, an Executive summary with a (Pitch deck) that carries the snapshot of key metrics is prepared for presentation.
STEP 3: Marketing Collaterals
Pitch Deck and the whitepaper aren't sufficient for you to raise funds from investors. Invest in good video explainer of your idea/ product, images explaining more about your product, vision for growth and expansion, etc.
STEP 4: Investor Targeting & Reach out
Reach out to interested Investors through different mediums organic or paid, consider the process time-sensitive, as you will need to reach out to investors, answer any queries they may have about the token before the Token offering event starts.
What do you get?
Detailed STO Whitepaper
The detailed STO whitepaper mentions all your project goals, business model, problems that you are addressing through unique solutions. Our whitepapers are simple, easy to understand and our strength lies in explaining complex business models in simple terms for everyone to understand.
Investors decide to show interest after reading the Executive summary of a pitch deck, the first 30 or 60 seconds they spend on reading your executive summary will help them decide whether your idea is worth their time or not. It's that important.
We draft and circulate a press release on your behalf to newswires on time ahead of the important events. The press release will be published through the distribution sources*.
*Distribution service based on the plan you select.
Drawing inspiration from our previous experiences, we come up with angles from which a journalist/blogger can approach and write a story about your Token. A well-prepared pitch has more chances of being written about.
Token Brand building
A token is just like any other brand, the more people hear about it, know about it and connect with it, people begin to trust it. We treat your token just like a brand and build activities around it that engage with people.
Like any business, you'll have bad competitors who would try to malign your brand name and create a negative reputation about your token on various platforms. Constant monitoring of review portals to review and respond or advise the STO owner to remedy in case of genuine concerns.
We prescribe to the U.S FTC' s guidelines and employ best practices that are in line with their guidelines to offer reputation management.
A strong community building strategy is an essential part of STO marketing service. An integral community will propel forward the idea behind the token and promote its benefits to other potential investors by word of mouth. Imagine this, what would be without its community? Our focus on community building involves having a strong strategy towards reaching out to a large pool of relevant audience, engaging them and actively retaining their interest around your Token.
SEO for STO STRATEGY
Been seen in all the relevant sites and gain traffic through a consistent SEO practice that is industry accepted. We don't do meaningless link building on irrelevant sites. The internet has changed since 2012 and we've always emphasized on creating quality content on high-quality sites as part of Search engine optimization practice. Missing out on this would severely hurt the ranking of your site. Rest assured, the STO marketing service is backed by a straightforward and smart SEO strategy.
Targetted advertisements boost your Token's visibility. There are different ad formats that work well for various use cases. We constantly do A/B testing to find and optimize the best that works for you. The ads are displayed on cryptocurrency sites through a network that is specifically meant for cryptocurrency related advertising*.
*The network is chosen based on the budget you provide. Ad budget is separate and isn't included in the plan you choose.
A Bounty campaign is a great growth hack to increase user engagement and reach more investors. We help you schedule different bounty campaigns to increase your social clout. If you've purchased our STO Dashboard, you can host a bounty campaign right from your dashboard soon. Coming soon to Our STO Dashboard
Regulatory Compliance Advisory
Our STO marketing service includes an hour of regulatory compliance advisory consulting. Though STOs are considered legal under U.S SEC, other countries may have a different view on it. Get in touch with our global crypto legal advisory (GCLA) team which offers an in-depth review of the dos and do not's for your STO.
STO PROMO Video
A visually appealing Promo video of your business/idea will make it easy for everyone to share. A video is more effective in explaining key highlights about your product/business/idea. Right from writing the storyboard to creating the explainer video, our team would walk through the process involved to bring out the best.
Social Media Management
Effective social media management to curate and post updates at regular intervals that work best for your audience. Not just posting any content, but content that is engaging and would work optimally. If at all something doesn't work, our growth hackers would try to identify the parameters that don't work and rectify future updates. Always working to deliver better results.
Power-packed Content Strategy
Powering all these activities is a planned out Content strategy that would be fed into all the mediums. Our writers have worked in top cryptocurrency, life hack, and technology magazines, so they know the metrics and understand what type of articles work well with the masses.
Choose your Game Plan
Best-in-class STO marketing service that boosts your STO. Pick a plan of your choice.
Essential STO Marketing
| PLAN II
Powerful STO Marketing
| PLAN III
360-degree STO marketing plan
|LISTING ON STO SITES|
|STO LISTING SITES||See what's included||See what's included||See what's included|
|Newsletters||1 per week||2 per week|
|Search Engine Optimization|
|Content Compliance Check|
|Guest posts submissions|
|Steemit||2 per week||4 per week||7 per week|
|Medium||2 per week||4 per week||7 per week|
|Infographics||1 per week||2 per week|
|See what's included ?||See what's included ?||See what's included ?|
|Youtube Video Ads|
|SOCIAL MEDIA MARKETING|
|See what's included||See what's included||See what's included|
|Google Partner Networks|
|Banner Advertising On Crypto magazines|
|Market Your Coin Now||Market Your Coin Now||Market Your Coin Now|
What is a security token offering?
A security token offering is a fundraising mechanism through which business/individuals that need to raise funds for their ideas or business plan get funded by offering tokens that are backed by assets.
What is an STO marketing service?
Security tokens are relatively new and an STO marketing service is offered by an agency that plans, scrutinizes and reaches out to the target audience effectively in a timely manner.
Why should you hire an STO marketing agency?
The STO marketing service provided by the STO marketing agency would effectively help you in reaching out to new customers in a really crowded digital space where everyone is trying to get the attention of the customers. The marketing agency will push through the clutter and position your Token to be seen by the audience. Also, working with a set of bright minds that have already worked on different types of products would help you identify strategies that would and wouldn't work. Time is of the essence here.
In The Press
Frequently Asked Questions
What is P2P Exchange option?
‘Peer-to-peer’ (P2P) or ‘decentralized’ exchanges are operated and maintained exclusively by software and the owner of the exchange.
P2P exchanges allow the participants of the market to trade directly with each other without any trusted third party to process all trades.
‘Regular’ cryptocurrency exchanges are companies, which serve as intermediaries between their customers and make a profit by collecting fees. Conversely, the interactions between counterparties on peer-to-peer exchanges are directed exclusively by pre-programmed software, with no requirement for human middlemen.
This alternative approach has a number of comparative advantages, as well as downsides. Overall, the peer-to-peer cryptocurrency exchanges are vivid examples of the decentralization philosophy.
BitExchange is the only Ready-made Cryptocurrency script in the market that provides both P2P and Regular exchange features.
What is a Hot Wallet?
A hot wallet refers to a Bitcoin wallet that is online and connected in some way to the Internet. It is a term that refers to bitcoins that are not being kept in cold storage.
Bitcoin-related services and exchanges that are able to pay out withdrawals instantly can be said to be paying them from a "hot wallet". The term can also be used loosely to refer to keeping bitcoins in an exchange where they can be withdrawn on demand. Its real-world analogy is keeping cash on person: easy access, but greatest risk of unrecoverable theft in the event of an attack.
Operating a "hot wallet" is also a risk to its owner, because most computer systems have hidden vulnerabilities of some sort that can eventually be used by hackers or malware to break into the system and steal the bitcoins.
Keeping large amounts of bitcoins in a hot wallet is a fundamentally poor security practice. Most, if not all of the Bitcoin losses incurred in all the known hackings in Bitcoin history can be attributed to funds kept in hot wallets.
Exchange's built using Reputable Cryptocurrency Exchange scripts like 'BitExchange',that offer Bitcoin withdrawal of some sort will keep a very limited number of bitcoins in a hot wallet to enable immediate withdrawals of small/typical amounts, but will require a delay and manual activity to process a larger withdrawal, as the bitcoins are retrieved from other storage.
We're a young but determined company built by a professional and enthusiastic team, driven by our customers' success stories. Although we come from different backgrounds and have very different skill sets as individuals, as a team we're united by the same goal: Make Technology a Breeze for Entrepreneurs.